Orient Watch was established in July 1950 in Tokyo as a manufacturer of wristwatches. Its predecessor dates back to 1901, when Shogoro Yoshida, the founder, opened a wholesale store of watches in Ueno, one of the commercial districts in downtown Tokyo.

Despite the increasing severity of the environment for watch manufacturers, Orient Watch Company is determined to develop products that meet the needs of customers through continuous market research.

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In the Japanese market, Orient supplies high-quality watches, such as "Orient Star Royal" their prestigious mechanical watch series, which Orient customers want to carry with them for many years. In overseas markets, the Orient strategy is to develop new outlets for their products mainly in countries and areas with high potential economic growth, and increase their sales of budget-price watches.

Furthermore, Orient's micro-precision technology, cultivated through 50 years' experience in the manufacture of timepieces, has enabled them to expand the scope of their activities to other key industry sectors. Orient intends to improve their precision technology further and to strengthen cost competitiveness, so that they will be able to increase orders for high value-added products.